“Our motto in life is simple – dream big, work hard and persevere with the tenacious spirit of a warrior to make those dreams a reality. We have always dreamed of having our destiny in our own hands, and to raise our two children in an environment filled with the love for what we do – to produce outstanding wines from unique terroirs.

We believe that we are firmly in charge of that destiny, and that the Atlas Swift range of wines is a culmination of hard work, perseverance and the multiplicity of distinctive origins, cultures, memories and energy.” - Martin and Welma Smith – Proprietors.

Vision & Mission


Martin and Welma were born and raised in two different towns in the Boland, well known for its vast areas planted under vines. Being exposed to vineyards from a young age must have influenced their minds in a very subconscious and subtle way, as both ended up studying agriculture.

Martin Smith is his family’s third-generation winemaker. After completing his studies at the Elsenburg Agricultural College outside Stellenbosch, he moved abroad and worked in California for ten years, honing his skills in the production of Chardonnay and Cabernet Sauvignon. Upon his return, he was appointed as the winemaker for one of South Africa’s biggest luxury wine brands, Vilafonté, before starting Paserene Wines in Franschhoek where he is still the co-owner and winemaker.

His wife Welma’s studies were followed by a trip to another “holy grail” of winemaking, France, where she pursued her dreams of becoming a sommelier at the World Sommelier Academy of Bordeaux. Forever the student of wine, she is also currently enrolled for her WSET Diploma.

Their mutual love for Chardonnay and Bordeaux-type red varieties was one of the main catalysts that eventually brought them together, as both varieties complement the various paths, work experiences and education they have chosen.

They are the custodians and first-generation winemakers of Atlas Swift, and with that comes an immense responsibility that they carry on their shoulders, just like Atlas, the Titan of old.

The Smiths gracefully accept this responsibility, and together with their love for South African soil, they are determined and committed to producing wines of the highest caliber.”

Tasting Room at the Winery

The perfect combination of natural beauty and simplicity awaits you at our tasting room connected to the Atlas Swift cellar. Welma hosts the tasting experience and will help you discover your favourite Atlas Swift wine.

For bookings, please call or email Welma.

+27 (0)84 585 1183 |

The Winery

Farm R45 La Vigne Estate, 7690
Franschhoek, South Africa

Mon - Sun, 10am - 4:30pm

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